5 Reasons to Translate your Website

By / 2 September 2016 / Website Translation

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela

 

Think of your website as the window display of your shop.  What people see through the window plays an important role on your company’s development and success. Breaking language barriers increases the possibilities of making your business international. Translating your website is the first crucial step in obtaining clients from other countries. Did you know that in order to reach 87% of internet users, you would need at least 10 languages? [1] Imagine how much your company could gain by translating your site into just 2 or 3 languages.

 

Still not convinced? Let’s look at 5 reasons why getting your website translated should be a priority for your company.

 

1. Target a larger audience

Are you trying to expand your business?  Website translation has become essential for a company’s success in our globalized economy. If you want to target an international audience, you need to translate your website into target audience’s languages. Translation may cost a bit of money, but the long term benefits will make you wish you had done it sooner.  Like all investments, they cost to start with but should pay off in the long run.

2. Gain Client Trust

Numerous studies have demonstrated the essential need for multilingualism in E-commerce [2]. Clients reading a website in their language will be able to easily comprehend its content, consequently reassuring them which is key to customer conversion. By reaching out to prospective clients in their native language you are therefore more likely to gain their trust.

3. Improve your SEO strategy

SEO (Search Engine Optimization) is what brings visitors to your site.

How can a professional translator help boost your search result rankings? A SEO-friendly website should have a keyword strategy, Meta titles and Meta descriptions. These are the aspects Google looks at when deciding to rank you in its search engine results or not. Therefore, if you translate your content and keywords, it multiplies your chances of being ranked in Google search results.

4. I don’t understand, so why should I buy anything?

Even though almost half of internet surfers visit websites in languages other than their own, and that among them more than 67% come across sites in English, very few of them actually make a purchases if the website isn’t in their native language [3]. According to a study by the European Commission, 43% of Europeans only purchase goods or services if the website is in their native language [4].Translating your site is therefore likely to significantly improve your customer conversion rates.

5. Reality Check: The world doesn’t just speak English.

According to W3techs [5], in 2015, English was the language used for only 54% of websites. What’s more, only 5% of the world’s population speaks English as their native language [6].  If your objective is to expand into new markets and obtain new customers, it’s in your best interest to make your website available in additional languages.

Among the top ten languages used on the internet in 2015, Mytranslation offers translation services in: Spanish, Portuguese, French, and German. These four languages together make a total of 567 million people, quite a significant number.  That’s 567 million people who could be paying for goods and services on your website.

 

If you’re ready to make your business grow, now’s the time to get your website translated. Mytranslation.com is a professional online translation platform that puts clients in direct relation with professional freelance translators worldwide. Mytranslation offers its services into the following languages: English, French, Spanish, Portuguese, German, Dutch and Italian.

Thanks to our team of professional freelance translators who understand linguistic and cultural nuances, we can offer you a top quality translation service at a competitive price.

Click here for a free and instant quote, or you can contact us by email at contact@mytranslation.com. We also have a chat system available on the website.

 

References:

[1] http://www.internetlivestats.com/internet-users/

http://www.internetworldstats.com/stats7.htm

[2] H.H. Bauer, C.M Albrecht and M.M Neumann, T.E. Haber.2014. “Enhancing customer trust in e-commerce through web portals.” Revolution in Marketing: Market Driving Changes:57-61.

D.J.Kim, D.L.Ferrin and H.R. Rao. 2009. “Trust and satisfaction, two stepping stones for successful e-commerce relationships: a longitudinal exploration.” Journal information systems research: 237-257.

[3]https://www.commonsenseadvisory.com/Portals/_default/Knowledgebase/ArticleImages/060926_R_global_consumer_Preview.pdf

[4] http://ec.europa.eu/public_opinion/flash/fl_313_en.pdf

[5] http://w3techs.com/technologies/overview/content_language/all

[6] http://www.statista.com/statistics/266808/the-most-spoken-languages-worldwide/

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