5 Reasons to Translate your Website

By / 2 September 2016 / Website Translation

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela

 

Think of your website as the window display of your shop.  What people see through the window plays an important role on your company’s development and success. Breaking language barriers increases the possibilities of making your business international. Translating your website is the first crucial step in obtaining clients from other countries. Did you know that in order to reach 87% of internet users, you would need at least 10 languages? [1] Imagine how much your company could gain by translating your site into just 2 or 3 languages.

 

Still not convinced? Let’s look at 5 reasons why getting your website translated should be a priority for your company.

 

1. Target a larger audience

Are you trying to expand your business?  Website translation has become essential for a company’s success in our globalized economy. If you want to target an international audience, you need to translate your website into target audience’s languages. Translation may cost a bit of money, but the long term benefits will make you wish you had done it sooner.  Like all investments, they cost to start with but should pay off in the long run.

2. Gain Client Trust

Numerous studies have demonstrated the essential need for multilingualism in E-commerce [2]. Clients reading a website in their language will be able to easily comprehend its content, consequently reassuring them which is key to customer conversion. By reaching out to prospective clients in their native language you are therefore more likely to gain their trust.

3. Improve your SEO strategy

SEO (Search Engine Optimization) is what brings visitors to your site.

How can a professional translator help boost your search result rankings? A SEO-friendly website should have a keyword strategy, Meta titles and Meta descriptions. These are the aspects Google looks at when deciding to rank you in its search engine results or not. Therefore, if you translate your content and keywords, it multiplies your chances of being ranked in Google search results.

4. I don’t understand, so why should I buy anything?

Even though almost half of internet surfers visit websites in languages other than their own, and that among them more than 67% come across sites in English, very few of them actually make a purchases if the website isn’t in their native language [3]. According to a study by the European Commission, 43% of Europeans only purchase goods or services if the website is in their native language [4].Translating your site is therefore likely to significantly improve your customer conversion rates.

5. Reality Check: The world doesn’t just speak English.

According to W3techs [5], in 2015, English was the language used for only 54% of websites. What’s more, only 5% of the world’s population speaks English as their native language [6].  If your objective is to expand into new markets and obtain new customers, it’s in your best interest to make your website available in additional languages.

Among the top ten languages used on the internet in 2015, Mytranslation offers translation services in: Spanish, Portuguese, French, and German. These four languages together make a total of 567 million people, quite a significant number.  That’s 567 million people who could be paying for goods and services on your website.

 

If you’re ready to make your business grow, now’s the time to get your website translated. Mytranslation.com is a professional online translation platform that puts clients in direct relation with professional freelance translators worldwide. Mytranslation offers its services into the following languages: English, French, Spanish, Portuguese, German, Dutch and Italian.

Thanks to our team of professional freelance translators who understand linguistic and cultural nuances, we can offer you a top quality translation service at a competitive price.

Click here for a free and instant quote, or you can contact us by email at contact@mytranslation.com. We also have a chat system available on the website.

 

References:

[1] http://www.internetlivestats.com/internet-users/

http://www.internetworldstats.com/stats7.htm

[2] H.H. Bauer, C.M Albrecht and M.M Neumann, T.E. Haber.2014. “Enhancing customer trust in e-commerce through web portals.” Revolution in Marketing: Market Driving Changes:57-61.

D.J.Kim, D.L.Ferrin and H.R. Rao. 2009. “Trust and satisfaction, two stepping stones for successful e-commerce relationships: a longitudinal exploration.” Journal information systems research: 237-257.

[3]https://www.commonsenseadvisory.com/Portals/_default/Knowledgebase/ArticleImages/060926_R_global_consumer_Preview.pdf

[4] http://ec.europa.eu/public_opinion/flash/fl_313_en.pdf

[5] http://w3techs.com/technologies/overview/content_language/all

[6] http://www.statista.com/statistics/266808/the-most-spoken-languages-worldwide/

Average rating:  
 10 reviews
by Isabelle P. on Blank Business Name
On time deliveries

They even deliver bulk orders on time, without any delays! This is really great as I’ve had a few bitter experiences with other companies.

by Veronica P. on Blank Business Name
Clearly professional

I needed a complicated text translated. Mytranslation was able to find me a specialised translator in the subject field who did a fantastic job of reproducing my work into Spanish.

by Anaïs N. on Blank Business Name
Good rates

We often have translation needs and Mytranslation have the cheapest rates I’ve come across yet. In addition to that, the quality of the translations we’ve received have always been exceptionally good. I really recommend this service.

by Charlotte T. on Blank Business Name
Very happy

I’ll continue to use their service.

by Leo T. on Blank Business Name
Nice work!

I am fully satisfied with the context-accuracy of the translations I’ve had done with this platform.

by Juliette V. on Blank Business Name
Simply awesome

Great service! Saved me a lot of time and much cheaper than other translation services!

by Kevin N. on Blank Business Name
Kudos to the team!

The customer support team have catered my every need from step one till the final output! The entire experience was a total breeze.

by Livya T. on Blank Business Name
Very friendly assistance

The customer support guys were very good, they gave friendly and instant replies to all my questions.

by Judith S. on Blank Business Name
Great!

This platform is great. It’s much easier and cheaper than traditional translation agencies and the quality is just as good!

by Beatriz C. on Blank Business Name
Definitely recommend this service!

This website is just sooo simple to use. It literally just takes a few clicks to launch a project and because it’s done by professional translators, the quality is always good. I’ve used the service a dozen times for marketing content, I strongly recommend Mytranslation.

About Author

Stan

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top